Enthusiastic about analytics

Google historically has looked for 'exact match' instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases - whether they are grammatically correct or not. A text or an ad every time the user turns on her phone will quickly alienate even …

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Winning marketing strategies for mobile search

Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that's compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they'll be …

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What to Do Once You've Acquired a Website

Under the Digital Millennium Copyright Act (DMCA), you could be issued a notice if you have violated any copyright issues. If the owner of a piece of content sees their content on your website, they can issue a DMCA Takedown which you must comply with. Over time, you'll develop an …

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Ridiculous rules about backlinks

Keyword stuffing fell out of favor once Google updated its search algorithm to combat and penalize this practice. Google makes approximately 500-600 changes to its algorithm every year, many of which combat similar black hat techniques that seek to game search results. When determining the value of a keyword topic …

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The philosophy of conversion rates

By developing one strong theme and then adapting it to individual countries, the firm conveys a message that integrates international operations into a more coherent marketing package. On the other hand, open source software frequently has active user mailing lists. The most critical thing to automate is competitor research. I …

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Why I hate link exchanges

To reap benefits from social media marketing, brand managers try to identify the main motivations behind consumer involvements, which include communication and interaction. therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. The seminal idea behind Google's ranking technology makes …

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Great ideas about SEO campaigns to share with your colleagues

To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they've earned, and how they got them, you'll uncover tactics you can replicate, plus get inspiration for …

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Optimize Your Site With WP SEO Plugin

Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. Search engines mine web pages and other digital content to automatically provide answers to those searching. Becoming one of those answers can require no work at all …

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Are search volumes affected by onsite SEO

More and more, search engines have begun to incorporate social context into their search results. Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. More data of the …

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Why has white hat SEO been so popular?

Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! Make sure to apply a sug Think rifle, not shotgun …

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Actionable tips on web crawlers and Instagram

The user should be able to intuitively relate the actions he needs to perform on the web page, with other interactions he sees in the general domain of life e.g. Google recommends this approach for making URLs more human friendly. All your citations (an online reference to your business …

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What are the positive aspects of web portals on today's web?

Recency theory notes that a consumer exhibits selective attention and focuses on personal needs and wants as he considers advertisements. The potential drawback to meet-the-competition budgeting is that marketing dollars might not be spent efficiently. Another major change in recent SEO is Google's Knowledge Graph, which first emerged around 2012 …

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Make domain authority your centre of attention

Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. Mobile has different level of engagement- mobile users are highly-focused, but they are less interested in scrolling down as compared to desktop users. Travel reservations, magazine subscriptions, organizational memberships, B2B …

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What's the story about forums

Ensure that unique content is provided to these external websites instead. Advertisers utilize several persuasion methods. The term black hat originates from before search was a thing, with old cowboy western movies. The problem for search engines is that this creates a duplicate of the core URL of whatever page …

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How to turn web crawlers into success

Customizing for the web browser is, in fact, a customization for a Google bot (when it comes to Google). In this article, we will explain to you what is evergreen content, how it can benefit and help to improve your content strategy. Developers who aren't already focused on SEO requirements …

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Things you most likely didn't know about citations

If you can get links from high-value sites, especially in your niche, your website will become much more relevant for a full range of search terms. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is …

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How does Duck Duck Go deal with javascript

Retailers invest significant dollars to develop private brands, which account for approximately 18 percent of total retail sales Many consumers report that they cannot tell the difference in quality between national brands and private brands. Don't be too focused on creating backlinks, instead focus on the END Goal. Mobile-first. It's …

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Tactics around site submissions

99% of people don't need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Visual consistency becomes especially important because most customers spend very little time viewing an advertisement. The higher your site ranks in the search …

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Go long-tail and forget user generated content

Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. An SEO without access or authority to change what's on the company homepage is doubtlessly hampered. It is essentially free digital marketing! Aside from dashboards, it's good to go into any analytics …

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Unlocking the mystery of bread crumbs

Marketers can depict a tool as durable, convenient, or handy to use. The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. To rank top on first page of Google SERP, all a webmaster had to do was create a …

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Emphasizing fast results by using LSI

Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. Advertisers consider the number of times a person will be …

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Difficult things about stickiness

The main aim of your content should still be to provide value and relevance for your target audience, but this doesn't mean that it can't be slightly more SEO-focused. Information may make the purchasing process appear to be simple and convenient, which can entice customers to travel to the store …

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Carve out time for concentrating on CTR

Backlinks are commonly referred to as one of the top factors Google uses in deciding what sites to show in a search result. Subheadings (header tags - h2, h3, etc.) make your articles 'skimmable' and guide readers through the text. They also describe your content to search engines. Templates are not …

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How to diagnose gateway sites related issues

Hreflang for example. Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website's SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the …

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Questions to ask about comment spam

To separate yourself from competitors, focus on the psychology behind the product. Collect testimonials from satisfied customers and media mentions at all times, not just while you're working on site content. Content is the heart of SEO. The web pages in your domain may be optimized for many different keywords …

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Answered - your burning questions about walled garden sites

Whatever the case, make sure you always apply regular software patches as they become available. For your content, this means to scrap the whole thing and write in new content. SEO-ing your web content is a great way to generate easy traffic. That being said, you won't get traffic instantly …

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Are you making these dynamic pages errors?

A current situational analysis involves examination of the firm's ongoing market situation. After you have secured your domain, you can start to think about your hosting requirements. Cheaters tend to assume others will be taking shortcuts as well, so they're betting their client doesn't know the difference between types of …

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Beginner's guide to offsite SEO

They can often be far too specific, far too generalised, or just not the common phrase used by customers. Blog commenting, forum posting, article submissions, Web 2.0 creations, directory submissions, social bookmarking and guest posting are some of the major ways to create quality backlinks. As you begin using …

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How to survive your first encounter with web 2.0

If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. It's a simple but necessary fix that can have a large impact on search rankings …

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Pay attention to RSS feeds

Remember how people say, it's not about what you know, it's about who you know? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. Of course, the development of SEO as a result of mobile devices can be traced all the …

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