Learn how to start with site submissions

Companies cannot just sell products to individuals and then allow customers to post reviews. When it comes to site pages, title tags, meta descriptions, and even anchor text for your links (though you must be careful not to over-optimize your anchor text), keywords play an important role. Key insights regarding …

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Who else wants to enjoy content

Again, this should be editable in your website's CMS. SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. No matter the angle you are looking at, Google wants …

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Latest developments in keyword research

To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant. he internet really operates on a simple economy of give-and-take. You need to ask the right questions in order to determine if the company is right …

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Analyse your existing gateway sites

The appearance of search engine results pages is constantly in flux due to changes in the algorithm. A consumer with a minimal amount of product knowledge and a low level of education will be less likely to undertake an external search, because the consumer lacks the ability to identify the …

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Measure and Improve by paying attention to long tail search

One of the best ways to learn about you and your market is to study your online competitors. When working on your website, put the user first. Without them your site is worthless. Don't bother with 'shortcuts'. If it sounds too good to be true, it probably is. Consistent positioning …

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Actionable tips on mobile search and Twitter

The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. SEO techniques can be defined as 'White Hat' and 'Black Hat'. Some evergreen content lasts …

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More importance is given to keywords

Duplicate content alone was not what the Panda update was designed to tackle, but this certainly falls under its remit and can be damaging to your site. An increasing number of consumers have purchased software that blocks all forms of advertising. Several official blogs over the past few years have …

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Learning about keyword stuffing

Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. To generate any significant clicks from search engines, your site needs to be listed in …

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Make widgets your centre of attention

Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. True or false? The more pages you have targeting a keyword, the better you will rank for the keyword. Another quick, and valuable SEO tactic - see what your competitors are ranking for …

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Reasons why marketers love web crawlers

Affective advertisements guide consumers to like the brand, develop positive feelings toward it, and eventually purchase the item. Analytics allow you to know where your users are coming from, where they are going once they get to your site, and how long they are staying on your site. As a …

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Enthusiastic about analytics

Google historically has looked for 'exact match' instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases - whether they are grammatically correct or not. A text or an ad every time the user turns on her phone will quickly alienate even …

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Winning marketing strategies for mobile search

Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that's compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they'll be …

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What to Do Once You've Acquired a Website

Under the Digital Millennium Copyright Act (DMCA), you could be issued a notice if you have violated any copyright issues. If the owner of a piece of content sees their content on your website, they can issue a DMCA Takedown which you must comply with. Over time, you'll develop an …

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Ridiculous rules about backlinks

Keyword stuffing fell out of favor once Google updated its search algorithm to combat and penalize this practice. Google makes approximately 500-600 changes to its algorithm every year, many of which combat similar black hat techniques that seek to game search results. When determining the value of a keyword topic …

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The philosophy of conversion rates

By developing one strong theme and then adapting it to individual countries, the firm conveys a message that integrates international operations into a more coherent marketing package. On the other hand, open source software frequently has active user mailing lists. The most critical thing to automate is competitor research. I …

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Why I hate link exchanges

To reap benefits from social media marketing, brand managers try to identify the main motivations behind consumer involvements, which include communication and interaction. therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. The seminal idea behind Google's ranking technology makes …

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Great ideas about SEO campaigns to share with your colleagues

To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they've earned, and how they got them, you'll uncover tactics you can replicate, plus get inspiration for …

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Optimize Your Site With WP SEO Plugin

Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. Search engines mine web pages and other digital content to automatically provide answers to those searching. Becoming one of those answers can require no work at all …

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Are search volumes affected by onsite SEO

More and more, search engines have begun to incorporate social context into their search results. Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. More data of the …

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Why has white hat SEO been so popular?

Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! Make sure to apply a sug Think rifle, not shotgun …

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Actionable tips on web crawlers and Instagram

The user should be able to intuitively relate the actions he needs to perform on the web page, with other interactions he sees in the general domain of life e.g. Google recommends this approach for making URLs more human friendly. All your citations (an online reference to your business …

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What are the positive aspects of web portals on today's web?

Recency theory notes that a consumer exhibits selective attention and focuses on personal needs and wants as he considers advertisements. The potential drawback to meet-the-competition budgeting is that marketing dollars might not be spent efficiently. Another major change in recent SEO is Google's Knowledge Graph, which first emerged around 2012 …

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Make domain authority your centre of attention

Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. Mobile has different level of engagement- mobile users are highly-focused, but they are less interested in scrolling down as compared to desktop users. Travel reservations, magazine subscriptions, organizational memberships, B2B …

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What's the story about forums

Ensure that unique content is provided to these external websites instead. Advertisers utilize several persuasion methods. The term black hat originates from before search was a thing, with old cowboy western movies. The problem for search engines is that this creates a duplicate of the core URL of whatever page …

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How to turn web crawlers into success

Customizing for the web browser is, in fact, a customization for a Google bot (when it comes to Google). In this article, we will explain to you what is evergreen content, how it can benefit and help to improve your content strategy. Developers who aren't already focused on SEO requirements …

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Things you most likely didn't know about citations

If you can get links from high-value sites, especially in your niche, your website will become much more relevant for a full range of search terms. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is …

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How does Duck Duck Go deal with javascript

Retailers invest significant dollars to develop private brands, which account for approximately 18 percent of total retail sales Many consumers report that they cannot tell the difference in quality between national brands and private brands. Don't be too focused on creating backlinks, instead focus on the END Goal. Mobile-first. It's …

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Tactics around site submissions

99% of people don't need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Visual consistency becomes especially important because most customers spend very little time viewing an advertisement. The higher your site ranks in the search …

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Go long-tail and forget user generated content

Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. An SEO without access or authority to change what's on the company homepage is doubtlessly hampered. It is essentially free digital marketing! Aside from dashboards, it's good to go into any analytics …

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