Let's talk about SEM

This can hurt user experiences and impact search rankings.Your site should be free of broken links and configured to signal broken links to crawlers using a 404 response status code. A window opens, showing you what the article's HTML looks like. I'm on the lookout for an incredible rockinghorse …

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How you will benefit from html

On the basis of that data or search terms entered by users, you can determine which new products or services to introduce or develop and discover what people are looking forward to the most. Even more important than keyword rankings is the total volume of traffic your client's website is …

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Interesting thoughts around the mobile site speed on your site

You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. For those of you wondering, "index" is another name for the database used by a search engine. So "to index …

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Website and design considerations around micro targetting

It's important enough that Google has given very clear guidelines about what it considers to be `good'. Google doesn't tolerate any tactics it believes to be spam, or a deliberate intention to manipulate your rankings without benefitting the general audience of web users. With exercise being so important nowadays, products …

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Using Your Keywords

Don't buy links from cheap resellers. "Link building" refers to any process designed to help you get more links pointing to your site, which opens the door to some questionable practitioners claiming to be legitimate link builders. Are you aware that Lucy Hall is a common name in the hairdressing …

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Consider URLs at the inception

We analyze the top 3 search results ranking for each of the Main keywords. TRANSACTIONAL SEARCH INTENT is when someone knows what they want to buy and is ready to make a purchase. Your GP, or possibly a physiotherapist, will discuss the benefits you can expect from knee cartilage and …

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Things you most likely didn't know about trust rank

So basically, they want to keep the users happy. Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don't abuse it, though. This is, after …

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Pay attention to your monthly click-through rate

If you sell products or provide a service in a particular neighborhood, word of mouth on Nextdoor can provide phenomenal -- and cheap -- marketing muscle. For example, you could produce two short-form listicles (of less than 1,000) words and one long-form research-based article (of more than 1,000 words) per …

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We've reached a tipping point when it comes to SEO campaigns

While Google is the big dog when it comes to search engines, don't forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we've advocated will work for Bing as well, you should do technical audits of your site for both …

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Domain Name Keywords

You can use HTTP status codes to tell Googlebot if a page has moved to a new URL, so that the index can be updated accordingly. In context to SEO, the data that can be organized include anything from business information, category pages, product listings, user ratings, to even recipes …

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How to deal with dynamic pages

We believe it's because getting a link to an in depth piece of content is much more natural than a product / service page. Most online marketers are bad at SEO because they can't sell for shit. Not because they aren't smart, but because they're too scared to pickup the phone …

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The evolution of h2 headers in SEO

It gives the users, the flexibility to share your site's content with just one click, which in turn drives in more traffic to your site. Contact association sites Keep active at work or your home office with a stand up desk that will help you to change working positions often …

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Adjust your appearance in search by utilising link research

According to Google, featured snippets get clicks. When Google introduced featured snippets in 2014, there were some concerns that they might cause publishers to lose traffic. What if someone learns all they need to know from the snippet and doesn't visit the source site? When content population starts rolling, so …

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Is the use of temporary h2 headers judged to be good practice?

Today, this could still theoretically be beneficial, but to a much lesser degree; aside from that, it's actually the #1 way Google identifies link spam, so I recommend avoiding it altogether. Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product …

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Can text links really make a difference?

Mobile devices and mobile web browsing are poised to surge dramatically over the course of the next several years. Forming strategic alliances and friendships is the long game worth investing in, when it comes to link building. Choosing a company to take on as an search authority for your business …

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Cracking the site submissions code

The offending SPAM – which, by the way, is just another way of saying "junk" – will contain a backlink. It doesn’t take search engines long to discover this deception and bump down pages relying on it to boost rankings. Sit, stand, lean, stretch—be your healthy active self at work …

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Wait. Are citations really that simple?

You will find influencers online who have the ability to review your products on sale on the internet. This link building strategy can probably work if you spend out time to do research, write reviews and then, submit to the websites. Spiritual guidance at a church in Bristol may be …

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Propagation of relevance using homepage

In addition to SEO, you should also look into the other methods of inbound marketing such as social media or content marketing and how they may benefit your business. Much of mobile optimization relied on paid search in the beginning, but not anymore. Anyone you know, would like to own …

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Pay attention to social media

Movement means making a bunch of changes to a site based on hunches. However, for as long as your efforts remain consistent, you should see exponential increases in your traffic, month over month. There are so many examples of antique rocking horse but finding one to purchase is difficult. With …

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Videos and images are page content too

Depending on what visitors are searching, you will get the ranking sticking to the same position in some days and fluctuating with a wider range on other days. Therefore, it's in your best interest to write your messages as close to 156 characters as possible without going over, maximizing the …

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Understanding the rationale behind subheadings

Marketing communications either reinforce what consumers already believe about a brand or try to shift consumer views. That characteristic is an emotional hook. A modern short url is focused on embedding UTM parameters using a URL Builder. When Beverley person types in a very keyword or keywords for the purpose …

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This year will be the year of scraping

Social signals may not be among the ranking factors, but it's still useful to understand how your social presence can affect your search results. But if your page is only 250 words long and half of it is stuff that also appears on other pages, the page is going to …

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Lessons I learned about plugins

It's certainly fine to optimize for specific keywords in your link building strategy, so long as they remain contextually relevant and "natural" in the article, but it's usually better to focus on high-level topics. Once you've selected your specific pages, you can pre-select sources that are relevant to those pages …

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Quality over quantity when it comes to googlebot crawlers

Its default search interface mode is Web, and you can change this to Images, Maps, Shopping, or Gmail, among others. Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content is the most …

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How we improved our sitemaps in two days

Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. A well-crafted blog title that includes a keyword will not only pique a user's interest but it will also earn you the desired …

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The best advice I've listened to about canonical URLs

The Wi-Fi may be off, but sometimes you need immediate answers to questions that will nag you. Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome! The …

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A measure of quality based on inbound links

Reviews are an important factor for SEO. They help potential customers trying to decide whether to trust you. If your local business has a Google+ page and is marked on Google Maps, you need to have reviews. The best thing you can do is encourage your customers to leave reviews …

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