Analyse your existing gateway sites

The appearance of search engine results pages is constantly in flux due to changes in the algorithm. A consumer with a minimal amount of product knowledge and a low level of education will be less likely to undertake an external search, because the consumer lacks the ability to identify the …

more ...


Make widgets your centre of attention

Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. True or false? The more pages you have targeting a keyword, the better you will rank for the keyword. Another quick, and valuable SEO tactic - see what your competitors are ranking for …

more ...



Great ideas about SEO campaigns to share with your colleagues

To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they've earned, and how they got them, you'll uncover tactics you can replicate, plus get inspiration for …

more ...

Are search volumes affected by onsite SEO

More and more, search engines have begun to incorporate social context into their search results. Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. More data of the …

more ...


Why has white hat SEO been so popular?

Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! Make sure to apply a sug Think rifle, not shotgun …

more ...

What are the positive aspects of web portals on today's web?

Recency theory notes that a consumer exhibits selective attention and focuses on personal needs and wants as he considers advertisements. The potential drawback to meet-the-competition budgeting is that marketing dollars might not be spent efficiently. Another major change in recent SEO is Google's Knowledge Graph, which first emerged around 2012 …

more ...

Things you most likely didn't know about citations

If you can get links from high-value sites, especially in your niche, your website will become much more relevant for a full range of search terms. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is …

more ...


Unlocking the mystery of bread crumbs

Marketers can depict a tool as durable, convenient, or handy to use. The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. To rank top on first page of Google SERP, all a webmaster had to do was create a …

more ...


How to survive your first encounter with web 2.0

If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. It's a simple but necessary fix that can have a large impact on search rankings …

more ...

Pay attention to RSS feeds

Remember how people say, it's not about what you know, it's about who you know? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. Of course, the development of SEO as a result of mobile devices can be traced all the …

more ...

Questions to ask about sitemaps

Once visitors are on your site, an important goal is to keep them on your site. You don't want your visitors immediately bouncing back to Google once they have read something on your site. Consumers want to purchase brands from companies that understand the importance of not harming the earth …

more ...

The broken link-building method aided by sitemaps

Search engine optimization (SEO) is the process in which affects the visibility of a website or a web page in a search engines "natural" or un-paid ("organic") search results. Break up big pages into smaller pages. SEO technique that is not approved by Search Engines is termed as Black Hat …

more ...

Things you most likely didn't know about onsite SEO

Even seemingly negligible factors like fast-loading pages can improve search engine rankings.: Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. They try to discover the way each search engine works …

more ...


Caption everything

Higher prices shouldn't be used to reward loyalty, but you can use price premiums as a way to offset the costs of rewarding loyalty. Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation …

more ...

Design + dynamic pages = Greatness

Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target. Google values relevancy to the user's search more than it values pure LINK Authority. When the content answers the question of the search …

more ...

Edit heavily to avoid repetition

One key to the effective launch of a global e-commerce site is preparing for international shipments. If people like your content, Google automatically likes it. The power of a blog comes from a landscape in which one dissatisfied consumer can now vent to thousands, and in some cases millions, of …

more ...

Google ranking factors can be affected by authority sites

Those individuals involved in designing a communications campaign must thoroughly understand the product being sold and the consumers (or businesses) who are potential buyers. Put your domain name (that's just a techie word for Internet address) every- where that you put your phone number and more. In psychology, the concept …

more ...

The secret behind web crawlers

To increase the site speed, consider carrying a comprehensive Technical SEO, use the right image sizes, and reduce distance your content travels by utilizing CDN (content data networks). Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and …

more ...

The worst advice I've heard about local search

Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. With the help of certain types of algorithms that help put into place new site pages, you will have an opportunity to be ranked higher than most …

more ...

Topical (Vertical) Search Engines

Inconsistency in positioning makes the brand and company more difficult to remember. The net effect becomes a steadydecline in brand loyalty. To put it briefly, the best way to fix thin content is to expand upon it in the place it is most relevant and to organize it appropriately. When …

more ...

Wait. Is page rank really that simple?

Think about how you browse a website when you discover great quality content. If a blog post or article is particularly engaging, you don't just read for a minute or two - you click around the website and view other content as well. The other point that has become increasingly important …

more ...