By developing one strong theme and then adapting it to individual countries, the firm conveys a message that integrates international operations into a more coherent marketing package. On the other hand, open source software frequently has active user mailing lists. The most critical thing to automate is competitor research. I …

Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. Mobile has different level of engagement- mobile users are highly-focused, but they are less interested in scrolling down as compared to desktop users. Travel reservations, magazine subscriptions, organizational memberships, B2B …

Retailers invest significant dollars to develop private brands, which account for approximately 18 percent of total retail sales Many consumers report that they cannot tell the difference in quality between national brands and private brands. Don't be too focused on creating backlinks, instead focus on the END Goal. Mobile-first. It's …

Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. An SEO without access or authority to change what's on the company homepage is doubtlessly hampered. It is essentially free digital marketing! Aside from dashboards, it's good to go into any analytics …

Backlinks are commonly referred to as one of the top factors Google uses in deciding what sites to show in a search result. Subheadings (header tags - h2, h3, etc.) make your articles 'skimmable' and guide readers through the text. They also describe your content to search engines. Templates are not …

To separate yourself from competitors, focus on the psychology behind the product. Collect testimonials from satisfied customers and media mentions at all times, not just while you're working on site content. Content is the heart of SEO. The web pages in your domain may be optimized for many different keywords …

They can often be far too specific, far too generalised, or just not the common phrase used by customers. Blog commenting, forum posting, article submissions, Web 2.0 creations, directory submissions, social bookmarking and guest posting are some of the major ways to create quality backlinks. As you begin using …

The more complex the search term is, the more willing users are to explore search listings beyond the first few positions. Keyword research is something that needs focus and attention. It's something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong …

According to Forrester Research, U.S. With the constant updates to Google's algorithm and best practices, the very same tactics that once landed you on the first page for your target keyword can now result in massive search engine penalties. Google, now more than ever, don't just want more content …

In these cases, you'll see very few competitors to benchmark against. A mobile-friendly website will shrink its pages to be viewable on mobile devices, while mobile optimization is the process to offer visitors seamless experience optimized for mobile devices. This will definitely affects SEO strategies and it should be changed …