A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you'll need to troubleshoot the problem to see what's going …

Duplicate content alone was not what the Panda update was designed to tackle, but this certainly falls under its remit and can be damaging to your site. An increasing number of consumers have purchased software that blocks all forms of advertising. Several official blogs over the past few years have …

Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. To generate any significant clicks from search engines, your site needs to be listed in …

Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. True or false? The more pages you have targeting a keyword, the better you will rank for the keyword. Another quick, and valuable SEO tactic - see what your competitors are ranking for …

Affective advertisements guide consumers to like the brand, develop positive feelings toward it, and eventually purchase the item. Analytics allow you to know where your users are coming from, where they are going once they get to your site, and how long they are staying on your site. As a …

Google historically has looked for 'exact match' instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases - whether they are grammatically correct or not. A text or an ad every time the user turns on her phone will quickly alienate even …

Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that's compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they'll be …

Searches for niche keywords often produce 100% organic results. Brand equity dissuades consumers from looking for cheaper products, special deals, or other incentives. The easier it is to read your content, the more likely it is that your readers will share it. Have you seen these wonderful wooden rocking horse …

Under the Digital Millennium Copyright Act (DMCA), you could be issued a notice if you have violated any copyright issues. If the owner of a piece of content sees their content on your website, they can issue a DMCA Takedown which you must comply with. Over time, you'll develop an …

But it all begins with a well-designed, fully optimized website. Web pages containing matching verbiage will have lower visibility in searches. Some come with banner ads plastered over your site, while others are genuinely free, with no ads forced on your site. If you're looking for large rocking horses , you've …

Keyword stuffing fell out of favor once Google updated its search algorithm to combat and penalize this practice. Google makes approximately 500-600 changes to its algorithm every year, many of which combat similar black hat techniques that seek to game search results. When determining the value of a keyword topic …

By developing one strong theme and then adapting it to individual countries, the firm conveys a message that integrates international operations into a more coherent marketing package. On the other hand, open source software frequently has active user mailing lists. The most critical thing to automate is competitor research. I …

And, then, a little bit of on-page optimization. Make your forms intuitive by clearly labeling the required fields. A common misconception about SEO is that it's a one and done practice. For example, where would one find traditional rocking horse in this country? We all shop at different places. I …

To reap benefits from social media marketing, brand managers try to identify the main motivations behind consumer involvements, which include communication and interaction. therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. The seminal idea behind Google's ranking technology makes …

To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they've earned, and how they got them, you'll uncover tactics you can replicate, plus get inspiration for …

Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. Search engines mine web pages and other digital content to automatically provide answers to those searching. Becoming one of those answers can require no work at all …

More and more, search engines have begun to incorporate social context into their search results. Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. More data of the …

Sometimes all it takes is for one factor to change for your site to sink in the rankings or (even worse) be wiped out of the index completely. Remember that, ideally, you want no more than 2 hashtags per tweet, as this can make any tweet look spam-like and irritating …

Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! Make sure to apply a sug Think rifle, not shotgun …

The user should be able to intuitively relate the actions he needs to perform on the web page, with other interactions he sees in the general domain of life e.g. Google recommends this approach for making URLs more human friendly. All your citations (an online reference to your business …

Sooner or later, you must decide what software your site will be running. A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a …

Recency theory notes that a consumer exhibits selective attention and focuses on personal needs and wants as he considers advertisements. The potential drawback to meet-the-competition budgeting is that marketing dollars might not be spent efficiently. Another major change in recent SEO is Google's Knowledge Graph, which first emerged around 2012 …

Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. Mobile has different level of engagement- mobile users are highly-focused, but they are less interested in scrolling down as compared to desktop users. Travel reservations, magazine subscriptions, organizational memberships, B2B …

A backup approach could be to set URLs with session IDs to noindex, but this limits page-level link equity potential in the event that someone links to a page's URL that includes the session ID. Evidently, Apache can act as both a web server and an application server. Do some …

Ensure that unique content is provided to these external websites instead. Advertisers utilize several persuasion methods. The term black hat originates from before search was a thing, with old cowboy western movies. The problem for search engines is that this creates a duplicate of the core URL of whatever page …

Customizing for the web browser is, in fact, a customization for a Google bot (when it comes to Google). In this article, we will explain to you what is evergreen content, how it can benefit and help to improve your content strategy. Developers who aren't already focused on SEO requirements …

If you can get links from high-value sites, especially in your niche, your website will become much more relevant for a full range of search terms. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is …

Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. If you want to optimize well for your city, state etc., make sure to sprinkle geographic search terms throughout. Include it in text as well as set apart. Search engines do not know where …

Retailers invest significant dollars to develop private brands, which account for approximately 18 percent of total retail sales Many consumers report that they cannot tell the difference in quality between national brands and private brands. Don't be too focused on creating backlinks, instead focus on the END Goal. Mobile-first. It's …

Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. To do so, you'll need to analyze the following for each site to determine if you can outrank them. Here's the thing; the most practical methods of searching for …

99% of people don't need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Visual consistency becomes especially important because most customers spend very little time viewing an advertisement. The higher your site ranks in the search …

Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. An SEO without access or authority to change what's on the company homepage is doubtlessly hampered. It is essentially free digital marketing! Aside from dashboards, it's good to go into any analytics …

Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. There are two key choices to make when setting up a new website: your web host and your domain name. Many business owners give …

Marketers can depict a tool as durable, convenient, or handy to use. The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. To rank top on first page of Google SERP, all a webmaster had to do was create a …

Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. Advertisers consider the number of times a person will be …

The main aim of your content should still be to provide value and relevance for your target audience, but this doesn't mean that it can't be slightly more SEO-focused. Information may make the purchasing process appear to be simple and convenient, which can entice customers to travel to the store …

Backlinks are commonly referred to as one of the top factors Google uses in deciding what sites to show in a search result. Subheadings (header tags - h2, h3, etc.) make your articles 'skimmable' and guide readers through the text. They also describe your content to search engines. Templates are not …

Hreflang for example. Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website's SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the …

To separate yourself from competitors, focus on the psychology behind the product. Collect testimonials from satisfied customers and media mentions at all times, not just while you're working on site content. Content is the heart of SEO. The web pages in your domain may be optimized for many different keywords …

Whatever the case, make sure you always apply regular software patches as they become available. For your content, this means to scrap the whole thing and write in new content. SEO-ing your web content is a great way to generate easy traffic. That being said, you won't get traffic instantly …