Backlinks are commonly referred to as one of the top factors Google uses in deciding what sites to show in a search result. Subheadings (header tags - h2, h3, etc.) make your articles 'skimmable' and guide readers through the text. They also describe your content to search engines. Templates are not …

Hreflang for example. Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website's SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the …

To separate yourself from competitors, focus on the psychology behind the product. Collect testimonials from satisfied customers and media mentions at all times, not just while you're working on site content. Content is the heart of SEO. The web pages in your domain may be optimized for many different keywords …

Whatever the case, make sure you always apply regular software patches as they become available. For your content, this means to scrap the whole thing and write in new content. SEO-ing your web content is a great way to generate easy traffic. That being said, you won't get traffic instantly …

In essence, you get what you pay for. A continuous campaign uses media time in a steady stream. Google's on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. This is especially useful considering that an index page with content that changes …

A current situational analysis involves examination of the firm's ongoing market situation. After you have secured your domain, you can start to think about your hosting requirements. Cheaters tend to assume others will be taking shortcuts as well, so they're betting their client doesn't know the difference between types of …

They can often be far too specific, far too generalised, or just not the common phrase used by customers. Blog commenting, forum posting, article submissions, Web 2.0 creations, directory submissions, social bookmarking and guest posting are some of the major ways to create quality backlinks. As you begin using …

If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. It's a simple but necessary fix that can have a large impact on search rankings …

Remember how people say, it's not about what you know, it's about who you know? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. Of course, the development of SEO as a result of mobile devices can be traced all the …

Once visitors are on your site, an important goal is to keep them on your site. You don't want your visitors immediately bouncing back to Google once they have read something on your site. Consumers want to purchase brands from companies that understand the importance of not harming the earth …

You should choose your tool based on your business and technical requirements. The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they're interconnected. Finding authoritative sites that'll link back to your pages …

Search engine optimization (SEO) is the process in which affects the visibility of a website or a web page in a search engines "natural" or un-paid ("organic") search results. Break up big pages into smaller pages. SEO technique that is not approved by Search Engines is termed as Black Hat …

Even seemingly negligible factors like fast-loading pages can improve search engine rankings.: Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. They try to discover the way each search engine works …

Ranking in Google is getting more and more complex every day. The algorithm is this huge monstrosity and it is impossible to get anywhere even using all of the top SEO ranking factors. Facebook sells video advertising in an effort to capture advertising dollars. Web crawlers may not crawl all …

Most dynamic sites on the Internet are created in PHP. Often webmasters are actually unaware of their site downtimes. However, should you be able to rank highly for a generic keyword, you should expect a good amount of internet traffic from that keyword. Be mindful of web-safe colors.

Why your …

The markup languages have become more important to SEO. With each new search project, an SEO should shed his or her previous biases and, even more importantly, successes. The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not …

The more complex the search term is, the more willing users are to explore search listings beyond the first few positions. Keyword research is something that needs focus and attention. It's something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong …

Integrated marketing communications (IMC) is of the coordination and integration of all marketing communications tools, avenues, and sources in a company into a seamless program designed to maximize the impact on customers and other stakeholders. Marketers then prepare consistent messages designed to reach any individual that might purchase a firm's …

When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. One of the SEO strategies commonly practiced up to that point had been to have your webpage address added to third-party websites. The mechanism of a …

Higher prices shouldn't be used to reward loyalty, but you can use price premiums as a way to offset the costs of rewarding loyalty. Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation …

Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target. Google values relevancy to the user's search more than it values pure LINK Authority. When the content answers the question of the search …

Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. Although the nature of link building has changed somewhat dramatically over the past few years, it …

One key to the effective launch of a global e-commerce site is preparing for international shipments. If people like your content, Google automatically likes it. The power of a blog comes from a landscape in which one dissatisfied consumer can now vent to thousands, and in some cases millions, of …

It sees the same content word for word across two or more sites and sees it as low quality and either penalises it by ranking it lower than other sites, or filters it out altogether. Targeting the wrong keywords is one of the worst mistakes that you can make in …

Those individuals involved in designing a communications campaign must thoroughly understand the product being sold and the consumers (or businesses) who are potential buyers. Put your domain name (that's just a techie word for Internet address) every- where that you put your phone number and more. In psychology, the concept …

Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it's very important for bloggers to focus on. While consumer-generated ads may be effective at generating customer retention, they are less successful for increasing a customer base. Marketers recognize the value of examining the major …

Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. Local SEO is making sure your business address is regularly seen on the website. Proper use of the title tags, along with text modifiers generally provide …

But you can get a sensational return through intelligent-ideas, hard work and an honest approach. SEO was in its infant age, an era where manual submissions and keywords stuffing techniques was the order of the day. Things can always be improved, they can be represented better, the story told could …

Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. People want to be able to find answers to …

According to Forrester Research, U.S. With the constant updates to Google's algorithm and best practices, the very same tactics that once landed you on the first page for your target keyword can now result in massive search engine penalties. Google, now more than ever, don't just want more content …

Additionally, Google Suggest will offer up some local terms you may want to consider as well. People really love to check their search rankings. Many companies want to use this as a measurement of SEO progress over time, but it is a bit problematic, for a variety of reasons. The …

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what's working for them to one's own website. Search has penetrated the very fabric of global society. The way people work, play, shop …

In these cases, you'll see very few competitors to benchmark against. A mobile-friendly website will shrink its pages to be viewable on mobile devices, while mobile optimization is the process to offer visitors seamless experience optimized for mobile devices. This will definitely affects SEO strategies and it should be changed …

Twitter's users are more racially diverse than the internet as a whole or Facebook. It is basically concerned with a holistic move towards driving customers to your business via online platforms. While it is a worthwhile goal to collect as much data as possible, data quality, and knowing which data …

Pagerank retention is a myth - it's not possible for your site to 'leak' link juice by having more external than internal links Good. There are a few things you can do to help generate more traffic to your site and hopefully increase rankings simultaneously.

How we improved our citations in …

To increase the site speed, consider carrying a comprehensive Technical SEO, use the right image sizes, and reduce distance your content travels by utilizing CDN (content data networks). Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and …

Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. With the help of certain types of algorithms that help put into place new site pages, you will have an opportunity to be ranked higher than most …

Inconsistency in positioning makes the brand and company more difficult to remember. The net effect becomes a steadydecline in brand loyalty. To put it briefly, the best way to fix thin content is to expand upon it in the place it is most relevant and to organize it appropriately. When …

The value of using SEO is clear. SEO-when considered right from the start- will give you an edge as well as an improved return on your investment. The user experience may deteriorate significantly since the text is no longer readable due to the frequent use of the same keywords and …

Think about how you browse a website when you discover great quality content. If a blog post or article is particularly engaging, you don't just read for a minute or two - you click around the website and view other content as well. The other point that has become increasingly important …