Questions to ask about sitemaps

Once visitors are on your site, an important goal is to keep them on your site. You don't want your visitors immediately bouncing back to Google once they have read something on your site. Consumers want to purchase brands from companies that understand the importance of not harming the earth …

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Reasons why you cannot fully understand bread crumbs

You should choose your tool based on your business and technical requirements. The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they're interconnected. Finding authoritative sites that'll link back to your pages …

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The broken link-building method aided by sitemaps

Search engine optimization (SEO) is the process in which affects the visibility of a website or a web page in a search engines "natural" or un-paid ("organic") search results. Break up big pages into smaller pages. SEO technique that is not approved by Search Engines is termed as Black Hat …

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Things you most likely didn't know about onsite SEO

Even seemingly negligible factors like fast-loading pages can improve search engine rankings.: Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. They try to discover the way each search engine works …

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Top trends in analytics to watch

Ranking in Google is getting more and more complex every day. The algorithm is this huge monstrosity and it is impossible to get anywhere even using all of the top SEO ranking factors. Facebook sells video advertising in an effort to capture advertising dollars. Web crawlers may not crawl all …

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Understanding the rationale behind backlinks

Most dynamic sites on the Internet are created in PHP. Often webmasters are actually unaware of their site downtimes. However, should you be able to rank highly for a generic keyword, you should expect a good amount of internet traffic from that keyword. Be mindful of web-safe colors.

Why your …

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Winning marketing tactics for splogs

The more complex the search term is, the more willing users are to explore search listings beyond the first few positions. Keyword research is something that needs focus and attention. It's something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong …

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Apply these secret techniques to assist with comment spam

Integrated marketing communications (IMC) is of the coordination and integration of all marketing communications tools, avenues, and sources in a company into a seamless program designed to maximize the impact on customers and other stakeholders. Marketers then prepare consistent messages designed to reach any individual that might purchase a firm's …

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Can a techie truly understand conversion rates

When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. One of the SEO strategies commonly practiced up to that point had been to have your webpage address added to third-party websites. The mechanism of a …

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Caption everything

Higher prices shouldn't be used to reward loyalty, but you can use price premiums as a way to offset the costs of rewarding loyalty. Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation …

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Design + dynamic pages = Greatness

Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target. Google values relevancy to the user's search more than it values pure LINK Authority. When the content answers the question of the search …

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Don't Quit Your Day Job

Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. Although the nature of link building has changed somewhat dramatically over the past few years, it …

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Edit heavily to avoid repetition

One key to the effective launch of a global e-commerce site is preparing for international shipments. If people like your content, Google automatically likes it. The power of a blog comes from a landscape in which one dissatisfied consumer can now vent to thousands, and in some cases millions, of …

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Enthusiastic about static pages

It sees the same content word for word across two or more sites and sees it as low quality and either penalises it by ranking it lower than other sites, or filters it out altogether. Targeting the wrong keywords is one of the worst mistakes that you can make in …

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Google ranking factors can be affected by authority sites

Those individuals involved in designing a communications campaign must thoroughly understand the product being sold and the consumers (or businesses) who are potential buyers. Put your domain name (that's just a techie word for Internet address) every- where that you put your phone number and more. In psychology, the concept …

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How to reinvent authority sites without looking like an amateur

Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it's very important for bloggers to focus on. While consumer-generated ads may be effective at generating customer retention, they are less successful for increasing a customer base. Marketers recognize the value of examining the major …

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How we improved our page impressions in on week

Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. Local SEO is making sure your business address is regularly seen on the website. Proper use of the title tags, along with text modifiers generally provide …

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Interesting facts I bet you never knew about forums

But you can get a sensational return through intelligent-ideas, hard work and an honest approach. SEO was in its infant age, an era where manual submissions and keywords stuffing techniques was the order of the day. Things can always be improved, they can be represented better, the story told could …

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Never changing SEO will eventually destroy you

Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. People want to be able to find answers to …

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Quick tips regarding landing pages

Additionally, Google Suggest will offer up some local terms you may want to consider as well. People really love to check their search rankings. Many companies want to use this as a measurement of SEO progress over time, but it is a bit problematic, for a variety of reasons. The …

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Reasons why marketers love html

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what's working for them to one's own website. Search has penetrated the very fabric of global society. The way people work, play, shop …

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Taboos about stickiness that you should know

In these cases, you'll see very few competitors to benchmark against. A mobile-friendly website will shrink its pages to be viewable on mobile devices, while mobile optimization is the process to offer visitors seamless experience optimized for mobile devices. This will definitely affects SEO strategies and it should be changed …

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Take the stress out of 301 redirects

Twitter's users are more racially diverse than the internet as a whole or Facebook. It is basically concerned with a holistic move towards driving customers to your business via online platforms. While it is a worthwhile goal to collect as much data as possible, data quality, and knowing which data …

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The number of keyword phrases

Pagerank retention is a myth - it's not possible for your site to 'leak' link juice by having more external than internal links Good. There are a few things you can do to help generate more traffic to your site and hopefully increase rankings simultaneously.

How we improved our citations in …

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The secret behind web crawlers

To increase the site speed, consider carrying a comprehensive Technical SEO, use the right image sizes, and reduce distance your content travels by utilizing CDN (content data networks). Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and …

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The worst advice I've heard about local search

Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. With the help of certain types of algorithms that help put into place new site pages, you will have an opportunity to be ranked higher than most …

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Topical (Vertical) Search Engines

Inconsistency in positioning makes the brand and company more difficult to remember. The net effect becomes a steadydecline in brand loyalty. To put it briefly, the best way to fix thin content is to expand upon it in the place it is most relevant and to organize it appropriately. When …

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Unlocking the mystery of mobile search

The value of using SEO is clear. SEO-when considered right from the start- will give you an edge as well as an improved return on your investment. The user experience may deteriorate significantly since the text is no longer readable due to the frequent use of the same keywords and …

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Wait. Is page rank really that simple?

Think about how you browse a website when you discover great quality content. If a blog post or article is particularly engaging, you don't just read for a minute or two - you click around the website and view other content as well. The other point that has become increasingly important …

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Why duplication matters

Organizational structure can play a significant role in SEO. Effective frequency and effective reach provide crucial guidelines. If they charge what seems like a lot of money, shift them to your paid advertising category. There's essentially no argument that can be made to discount analytics as a core part of …

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Why most people will never be great at analysis

What do you perceive as failure? No-follow links are approximately the standard, yet there are modes and spaces to obtain a do-follow link entirely free. The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for …

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