Sooner or later, you must decide what software your site will be running. A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a …

Recency theory notes that a consumer exhibits selective attention and focuses on personal needs and wants as he considers advertisements. The potential drawback to meet-the-competition budgeting is that marketing dollars might not be spent efficiently. Another major change in recent SEO is Google's Knowledge Graph, which first emerged around 2012 …

Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. Mobile has different level of engagement- mobile users are highly-focused, but they are less interested in scrolling down as compared to desktop users. Travel reservations, magazine subscriptions, organizational memberships, B2B …

A backup approach could be to set URLs with session IDs to noindex, but this limits page-level link equity potential in the event that someone links to a page's URL that includes the session ID. Evidently, Apache can act as both a web server and an application server. Do some …

Ensure that unique content is provided to these external websites instead. Advertisers utilize several persuasion methods. The term black hat originates from before search was a thing, with old cowboy western movies. The problem for search engines is that this creates a duplicate of the core URL of whatever page …

Customizing for the web browser is, in fact, a customization for a Google bot (when it comes to Google). In this article, we will explain to you what is evergreen content, how it can benefit and help to improve your content strategy. Developers who aren't already focused on SEO requirements …

If you can get links from high-value sites, especially in your niche, your website will become much more relevant for a full range of search terms. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is …

Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. If you want to optimize well for your city, state etc., make sure to sprinkle geographic search terms throughout. Include it in text as well as set apart. Search engines do not know where …

Retailers invest significant dollars to develop private brands, which account for approximately 18 percent of total retail sales Many consumers report that they cannot tell the difference in quality between national brands and private brands. Don't be too focused on creating backlinks, instead focus on the END Goal. Mobile-first. It's …

Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. To do so, you'll need to analyze the following for each site to determine if you can outrank them. Here's the thing; the most practical methods of searching for …

99% of people don't need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Visual consistency becomes especially important because most customers spend very little time viewing an advertisement. The higher your site ranks in the search …

Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. An SEO without access or authority to change what's on the company homepage is doubtlessly hampered. It is essentially free digital marketing! Aside from dashboards, it's good to go into any analytics …

Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. There are two key choices to make when setting up a new website: your web host and your domain name. Many business owners give …

Marketers can depict a tool as durable, convenient, or handy to use. The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. To rank top on first page of Google SERP, all a webmaster had to do was create a …

Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. Advertisers consider the number of times a person will be …

The main aim of your content should still be to provide value and relevance for your target audience, but this doesn't mean that it can't be slightly more SEO-focused. Information may make the purchasing process appear to be simple and convenient, which can entice customers to travel to the store …

Backlinks are commonly referred to as one of the top factors Google uses in deciding what sites to show in a search result. Subheadings (header tags - h2, h3, etc.) make your articles 'skimmable' and guide readers through the text. They also describe your content to search engines. Templates are not …

Hreflang for example. Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website's SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the …

To separate yourself from competitors, focus on the psychology behind the product. Collect testimonials from satisfied customers and media mentions at all times, not just while you're working on site content. Content is the heart of SEO. The web pages in your domain may be optimized for many different keywords …

Whatever the case, make sure you always apply regular software patches as they become available. For your content, this means to scrap the whole thing and write in new content. SEO-ing your web content is a great way to generate easy traffic. That being said, you won't get traffic instantly …

In essence, you get what you pay for. A continuous campaign uses media time in a steady stream. Google's on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. This is especially useful considering that an index page with content that changes …

A current situational analysis involves examination of the firm's ongoing market situation. After you have secured your domain, you can start to think about your hosting requirements. Cheaters tend to assume others will be taking shortcuts as well, so they're betting their client doesn't know the difference between types of …

They can often be far too specific, far too generalised, or just not the common phrase used by customers. Blog commenting, forum posting, article submissions, Web 2.0 creations, directory submissions, social bookmarking and guest posting are some of the major ways to create quality backlinks. As you begin using …

If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. It's a simple but necessary fix that can have a large impact on search rankings …

Remember how people say, it's not about what you know, it's about who you know? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. Of course, the development of SEO as a result of mobile devices can be traced all the …

Once visitors are on your site, an important goal is to keep them on your site. You don't want your visitors immediately bouncing back to Google once they have read something on your site. Consumers want to purchase brands from companies that understand the importance of not harming the earth …

You should choose your tool based on your business and technical requirements. The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they're interconnected. Finding authoritative sites that'll link back to your pages …

Search engine optimization (SEO) is the process in which affects the visibility of a website or a web page in a search engines "natural" or un-paid ("organic") search results. Break up big pages into smaller pages. SEO technique that is not approved by Search Engines is termed as Black Hat …

Even seemingly negligible factors like fast-loading pages can improve search engine rankings.: Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. They try to discover the way each search engine works …

Ranking in Google is getting more and more complex every day. The algorithm is this huge monstrosity and it is impossible to get anywhere even using all of the top SEO ranking factors. Facebook sells video advertising in an effort to capture advertising dollars. Web crawlers may not crawl all …

Most dynamic sites on the Internet are created in PHP. Often webmasters are actually unaware of their site downtimes. However, should you be able to rank highly for a generic keyword, you should expect a good amount of internet traffic from that keyword. Be mindful of web-safe colors.

Why your …

The markup languages have become more important to SEO. With each new search project, an SEO should shed his or her previous biases and, even more importantly, successes. The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not …

The more complex the search term is, the more willing users are to explore search listings beyond the first few positions. Keyword research is something that needs focus and attention. It's something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong …

Integrated marketing communications (IMC) is of the coordination and integration of all marketing communications tools, avenues, and sources in a company into a seamless program designed to maximize the impact on customers and other stakeholders. Marketers then prepare consistent messages designed to reach any individual that might purchase a firm's …

When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. One of the SEO strategies commonly practiced up to that point had been to have your webpage address added to third-party websites. The mechanism of a …

Higher prices shouldn't be used to reward loyalty, but you can use price premiums as a way to offset the costs of rewarding loyalty. Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation …

Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target. Google values relevancy to the user's search more than it values pure LINK Authority. When the content answers the question of the search …

Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. Although the nature of link building has changed somewhat dramatically over the past few years, it …

One key to the effective launch of a global e-commerce site is preparing for international shipments. If people like your content, Google automatically likes it. The power of a blog comes from a landscape in which one dissatisfied consumer can now vent to thousands, and in some cases millions, of …

It sees the same content word for word across two or more sites and sees it as low quality and either penalises it by ranking it lower than other sites, or filters it out altogether. Targeting the wrong keywords is one of the worst mistakes that you can make in …