Companies cannot just sell products to individuals and then allow customers to post reviews. When it comes to site pages, title tags, meta descriptions, and even anchor text for your links (though you must be careful not to over-optimize your anchor text), keywords play an important role. Key insights regarding …

Target and tailor your meta descriptions according to your findings. The web has evolved since nofollow was introduced in 2005 and it's time for nofollow to evolve as well. It is important that you do not misrepresent what is on the page. I could invest in a lovely rockinghorse . Do …

Again, this should be editable in your website's CMS. SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. No matter the angle you are looking at, Google wants …

To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant. he internet really operates on a simple economy of give-and-take. You need to ask the right questions in order to determine if the company is right …

The appearance of search engine results pages is constantly in flux due to changes in the algorithm. A consumer with a minimal amount of product knowledge and a low level of education will be less likely to undertake an external search, because the consumer lacks the ability to identify the …

If the syndication partner is a more authoritative website (according to its inbound link profile), then it's possible that the content on the syndication partner's website will outrank (in search engines) the original content on the eCommerce website. Search referrals are usually divided into organic (unpaid) and PPC (paid or …

One of the best ways to learn about you and your market is to study your online competitors. When working on your website, put the user first. Without them your site is worthless. Don't bother with 'shortcuts'. If it sounds too good to be true, it probably is. Consistent positioning …

The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. SEO techniques can be defined as 'White Hat' and 'Black Hat'. Some evergreen content lasts …

A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you'll need to troubleshoot the problem to see what's going …

Duplicate content alone was not what the Panda update was designed to tackle, but this certainly falls under its remit and can be damaging to your site. An increasing number of consumers have purchased software that blocks all forms of advertising. Several official blogs over the past few years have …

Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. To generate any significant clicks from search engines, your site needs to be listed in …

Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. True or false? The more pages you have targeting a keyword, the better you will rank for the keyword. Another quick, and valuable SEO tactic - see what your competitors are ranking for …

Affective advertisements guide consumers to like the brand, develop positive feelings toward it, and eventually purchase the item. Analytics allow you to know where your users are coming from, where they are going once they get to your site, and how long they are staying on your site. As a …

Google historically has looked for 'exact match' instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases - whether they are grammatically correct or not. A text or an ad every time the user turns on her phone will quickly alienate even …

Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that's compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they'll be …

Searches for niche keywords often produce 100% organic results. Brand equity dissuades consumers from looking for cheaper products, special deals, or other incentives. The easier it is to read your content, the more likely it is that your readers will share it. Have you seen these wonderful wooden rocking horse …

Under the Digital Millennium Copyright Act (DMCA), you could be issued a notice if you have violated any copyright issues. If the owner of a piece of content sees their content on your website, they can issue a DMCA Takedown which you must comply with. Over time, you'll develop an …

But it all begins with a well-designed, fully optimized website. Web pages containing matching verbiage will have lower visibility in searches. Some come with banner ads plastered over your site, while others are genuinely free, with no ads forced on your site. If you're looking for large rocking horses , you've …

Keyword stuffing fell out of favor once Google updated its search algorithm to combat and penalize this practice. Google makes approximately 500-600 changes to its algorithm every year, many of which combat similar black hat techniques that seek to game search results. When determining the value of a keyword topic …

By developing one strong theme and then adapting it to individual countries, the firm conveys a message that integrates international operations into a more coherent marketing package. On the other hand, open source software frequently has active user mailing lists. The most critical thing to automate is competitor research. I …

And, then, a little bit of on-page optimization. Make your forms intuitive by clearly labeling the required fields. A common misconception about SEO is that it's a one and done practice. For example, where would one find traditional rocking horse in this country? We all shop at different places. I …

To reap benefits from social media marketing, brand managers try to identify the main motivations behind consumer involvements, which include communication and interaction. therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. The seminal idea behind Google's ranking technology makes …

To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they've earned, and how they got them, you'll uncover tactics you can replicate, plus get inspiration for …

Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. Search engines mine web pages and other digital content to automatically provide answers to those searching. Becoming one of those answers can require no work at all …

More and more, search engines have begun to incorporate social context into their search results. Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. More data of the …

Sometimes all it takes is for one factor to change for your site to sink in the rankings or (even worse) be wiped out of the index completely. Remember that, ideally, you want no more than 2 hashtags per tweet, as this can make any tweet look spam-like and irritating …

Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! Make sure to apply a sug Think rifle, not shotgun …

The user should be able to intuitively relate the actions he needs to perform on the web page, with other interactions he sees in the general domain of life e.g. Google recommends this approach for making URLs more human friendly. All your citations (an online reference to your business …

Sooner or later, you must decide what software your site will be running. A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a …

Recency theory notes that a consumer exhibits selective attention and focuses on personal needs and wants as he considers advertisements. The potential drawback to meet-the-competition budgeting is that marketing dollars might not be spent efficiently. Another major change in recent SEO is Google's Knowledge Graph, which first emerged around 2012 …

Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. Mobile has different level of engagement- mobile users are highly-focused, but they are less interested in scrolling down as compared to desktop users. Travel reservations, magazine subscriptions, organizational memberships, B2B …

A backup approach could be to set URLs with session IDs to noindex, but this limits page-level link equity potential in the event that someone links to a page's URL that includes the session ID. Evidently, Apache can act as both a web server and an application server. Do some …

Ensure that unique content is provided to these external websites instead. Advertisers utilize several persuasion methods. The term black hat originates from before search was a thing, with old cowboy western movies. The problem for search engines is that this creates a duplicate of the core URL of whatever page …

Customizing for the web browser is, in fact, a customization for a Google bot (when it comes to Google). In this article, we will explain to you what is evergreen content, how it can benefit and help to improve your content strategy. Developers who aren't already focused on SEO requirements …

If you can get links from high-value sites, especially in your niche, your website will become much more relevant for a full range of search terms. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is …

Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. If you want to optimize well for your city, state etc., make sure to sprinkle geographic search terms throughout. Include it in text as well as set apart. Search engines do not know where …

Retailers invest significant dollars to develop private brands, which account for approximately 18 percent of total retail sales Many consumers report that they cannot tell the difference in quality between national brands and private brands. Don't be too focused on creating backlinks, instead focus on the END Goal. Mobile-first. It's …

Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. To do so, you'll need to analyze the following for each site to determine if you can outrank them. Here's the thing; the most practical methods of searching for …

99% of people don't need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Visual consistency becomes especially important because most customers spend very little time viewing an advertisement. The higher your site ranks in the search …

Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. An SEO without access or authority to change what's on the company homepage is doubtlessly hampered. It is essentially free digital marketing! Aside from dashboards, it's good to go into any analytics …