Sooner or later, you must decide what software your site will be running. A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a …

Hreflang for example. Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website's SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the …

The more complex the search term is, the more willing users are to explore search listings beyond the first few positions. Keyword research is something that needs focus and attention. It's something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong …

Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target. Google values relevancy to the user's search more than it values pure LINK Authority. When the content answers the question of the search …

Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it's very important for bloggers to focus on. While consumer-generated ads may be effective at generating customer retention, they are less successful for increasing a customer base. Marketers recognize the value of examining the major …