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Marketing communications either reinforce what consumers already believe about a brand or try to shift consumer views. That characteristic is an emotional hook. A modern short url is focused on embedding UTM parameters using a URL Builder. When Beverley person types in a very keyword or keywords for the purpose …

Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that's compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they'll be …

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Sooner or later, you must decide what software your site will be running. A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a …

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Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it's very important for bloggers to focus on. While consumer-generated ads may be effective at generating customer retention, they are less successful for increasing a customer base. Marketers recognize the value of examining the major …