If you sell products or provide a service in a particular neighborhood, word of mouth on Nextdoor can provide phenomenal -- and cheap -- marketing muscle. For example, you could produce two short-form listicles (of less than 1,000) words and one long-form research-based article (of more than 1,000 words) per …

The offending SPAM – which, by the way, is just another way of saying "junk" – will contain a backlink. It doesn’t take search engines long to discover this deception and bump down pages relying on it to boost rankings. Sit, stand, lean, stretch—be your healthy active self at work …

One of the best ways to learn about you and your market is to study your online competitors. When working on your website, put the user first. Without them your site is worthless. Don't bother with 'shortcuts'. If it sounds too good to be true, it probably is. Consistent positioning …

Under the Digital Millennium Copyright Act (DMCA), you could be issued a notice if you have violated any copyright issues. If the owner of a piece of content sees their content on your website, they can issue a DMCA Takedown which you must comply with. Over time, you'll develop an …

Keyword stuffing fell out of favor once Google updated its search algorithm to combat and penalize this practice. Google makes approximately 500-600 changes to its algorithm every year, many of which combat similar black hat techniques that seek to game search results. When determining the value of a keyword topic …

Sometimes all it takes is for one factor to change for your site to sink in the rankings or (even worse) be wiped out of the index completely. Remember that, ideally, you want no more than 2 hashtags per tweet, as this can make any tweet look spam-like and irritating …

To separate yourself from competitors, focus on the psychology behind the product. Collect testimonials from satisfied customers and media mentions at all times, not just while you're working on site content. Content is the heart of SEO. The web pages in your domain may be optimized for many different keywords …

Whatever the case, make sure you always apply regular software patches as they become available. For your content, this means to scrap the whole thing and write in new content. SEO-ing your web content is a great way to generate easy traffic. That being said, you won't get traffic instantly …

Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. With the help of certain types of algorithms that help put into place new site pages, you will have an opportunity to be ranked higher than most …

Think about how you browse a website when you discover great quality content. If a blog post or article is particularly engaging, you don't just read for a minute or two - you click around the website and view other content as well. The other point that has become increasingly important …