Measure and Improve by paying attention to long tail search

One of the best ways to learn about you and your market is to study your online competitors. When working on your website, put the user first. Without them your site is worthless. Don't bother with 'shortcuts'. If it sounds too good to be true, it probably is. Consistent positioning …

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What to Do Once You've Acquired a Website

Under the Digital Millennium Copyright Act (DMCA), you could be issued a notice if you have violated any copyright issues. If the owner of a piece of content sees their content on your website, they can issue a DMCA Takedown which you must comply with. Over time, you'll develop an …

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Ridiculous rules about backlinks

Keyword stuffing fell out of favor once Google updated its search algorithm to combat and penalize this practice. Google makes approximately 500-600 changes to its algorithm every year, many of which combat similar black hat techniques that seek to game search results. When determining the value of a keyword topic …

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Questions to ask about comment spam

To separate yourself from competitors, focus on the psychology behind the product. Collect testimonials from satisfied customers and media mentions at all times, not just while you're working on site content. Content is the heart of SEO. The web pages in your domain may be optimized for many different keywords …

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Answered - your burning questions about walled garden sites

Whatever the case, make sure you always apply regular software patches as they become available. For your content, this means to scrap the whole thing and write in new content. SEO-ing your web content is a great way to generate easy traffic. That being said, you won't get traffic instantly …

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The worst advice I've heard about local search

Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. With the help of certain types of algorithms that help put into place new site pages, you will have an opportunity to be ranked higher than most …

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Wait. Is page rank really that simple?

Think about how you browse a website when you discover great quality content. If a blog post or article is particularly engaging, you don't just read for a minute or two - you click around the website and view other content as well. The other point that has become increasingly important …

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