Scripts and stylesheets can also be minified by removing unnecessary spaces and characters, and you can clean up your articles. At this level, a Google penalty from an egregious error could result in devastating losses of visibility and traffic-so avoid any black hat practices like the plague! A simple search …

While Google is the big dog when it comes to search engines, don't forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we've advocated will work for Bing as well, you should do technical audits of your site for both …

Social signals may not be among the ranking factors, but it's still useful to understand how your social presence can affect your search results. But if your page is only 250 words long and half of it is stuff that also appears on other pages, the page is going to …

Google is an endless stream of free organic traffic? and by optimizing your site and working on the critical components involved, you can get this traffic and continually grow it over the coming months and years. Content marketing has always been crucial but it is no longer enough to research …

Google historically has looked for 'exact match' instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases - whether they are grammatically correct or not. A text or an ad every time the user turns on her phone will quickly alienate even …

To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they've earned, and how they got them, you'll uncover tactics you can replicate, plus get inspiration for …

Marketers can depict a tool as durable, convenient, or handy to use. The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. To rank top on first page of Google SERP, all a webmaster had to do was create a …

Once visitors are on your site, an important goal is to keep them on your site. You don't want your visitors immediately bouncing back to Google once they have read something on your site. Consumers want to purchase brands from companies that understand the importance of not harming the earth …

One key to the effective launch of a global e-commerce site is preparing for international shipments. If people like your content, Google automatically likes it. The power of a blog comes from a landscape in which one dissatisfied consumer can now vent to thousands, and in some cases millions, of …

Organizational structure can play a significant role in SEO. Effective frequency and effective reach provide crucial guidelines. If they charge what seems like a lot of money, shift them to your paid advertising category. There's essentially no argument that can be made to discount analytics as a core part of …