Google historically has looked for 'exact match' instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases - whether they are grammatically correct or not. A text or an ad every time the user turns on her phone will quickly alienate even …

To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they've earned, and how they got them, you'll uncover tactics you can replicate, plus get inspiration for …

Marketers can depict a tool as durable, convenient, or handy to use. The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. To rank top on first page of Google SERP, all a webmaster had to do was create a …

Once visitors are on your site, an important goal is to keep them on your site. You don't want your visitors immediately bouncing back to Google once they have read something on your site. Consumers want to purchase brands from companies that understand the importance of not harming the earth …

One key to the effective launch of a global e-commerce site is preparing for international shipments. If people like your content, Google automatically likes it. The power of a blog comes from a landscape in which one dissatisfied consumer can now vent to thousands, and in some cases millions, of …

Organizational structure can play a significant role in SEO. Effective frequency and effective reach provide crucial guidelines. If they charge what seems like a lot of money, shift them to your paid advertising category. There's essentially no argument that can be made to discount analytics as a core part of …